By William Lidwell
Whether a campaign or a museum express, a online game or a posh keep watch over process, the layout we see is the end result of many ideas and practices introduced jointly from various disciplines. simply because not anyone might be a professional on every little thing, designers have continuously needed to scramble to discover the knowledge and information required to make a layout work—until now.
Universal rules of layout, Revised and Updated is a entire, cross-disciplinary encyclopedia of layout. Richly illustrated and simple to navigate, it pairs transparent reasons of each layout thought with visible examples of the thoughts utilized in perform. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, each significant layout proposal is outlined and illustrated for readers to extend their knowledge.
This landmark reference becomes the traditional for designers, engineers, architects, and scholars who search to develop and enhance their layout expertise.