By Tim Calkins
The Foreword through well known advertising guru Philip Kotler units the degree for a complete evaluate of the most recent techniques for construction, leveraging, and rejuvenating manufacturers. Destined to develop into a advertising vintage, Kellogg on Branding contains chapters written by way of revered Kellogg advertising professors and executives of profitable businesses. It contains:
- The newest pondering on key branding innovations, together with model positioning and design
- Strategies for launching new manufacturers, leveraging current manufacturers, and dealing with a model portfolio
- Techniques for construction a brand-centered organization
- Insights from senior managers who've fought branding battles and won
This is the 1st ebook on branding from the school of the Kellogg tuition, the revered source for dynamic advertising and marketing info for brand new ever-changing and demanding surroundings. Kellogg is the emblem that executives and advertising managers belief for definitive details on confirmed methods for fixing advertising dilemmas and seizing advertising opportunities.