For classes in international marketing.
Familiarizes Readers with worldwide advertising and marketing and the worldwide enterprise Environment
Marking the twentieth anniversary of this sequence of textbooks, this Ninth version of Global advertising builds at the culture and successes of prior variants. Its environmental and strategic strategy outlines the key dimensions of the worldwide company surroundings. during this variation, as in all past variations, the authors’ objective has been to put in writing a booklet that’s authoritative in content material but secure and guaranteed popular and tone.
Readers have continually praised Global advertising for its easy, readable language and readability. The Ninth variation brings international advertising and marketing into the genuine global with up to date examples of questions, issues, and crises dealing with worldwide markets. New circumstances were additional whereas others were revised because the textual content considers fresh geopolitical advancements and technological adjustments affecting worldwide advertising.
Also Available with MyMarketingLab™
MyMarketingLab is a web homework, educational, and overview application designed to paintings with this article to have interaction scholars and enhance effects. inside of its established surroundings, scholars perform what they examine, attempt their figuring out, and pursue a personalised learn plan that is helping them larger take up path fabric and comprehend tough concepts.
NOTE: You are procuring a standalone product; MyMarketingLab™ does no longer come packaged with this content material. if you'd like to buy either the actual textual content and MyMarketingLab seek for:
0134472462 / 9780134472461 Global advertising Plus MyMarketingLab with Pearson eText -- entry Card Package
Package is composed of:
- 0134129946 / 9780134129945 Global Marketing
- 0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- entry Card -- for international Marketing